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Copywriting overview
Copywriting overview
Ha Ngan Nguyen avatar
Written by Ha Ngan Nguyen
Updated over a week ago

Apart from the product images, Copywriting is also an essential part of content creation for e-commerce. It is an important asset that you must finish before pushing the products to your websites.

Copywriting is an add-on, please contact your Customer Success Manager for more information.

Copywriting is a production type and its assets are Text type. This article will give you an overview of how Copywriting works within Creative Force. You can learn more about this module with the below articles:

Account settings

Production type

After this module is enabled in your studio, you can create a new production type by going to General settings -> Production types. The production type category “Text” needs be chosen for the copywrting production type.

Click here to learn about creating custom production type.

User skill

To access the copywriting tasks in Gamma, the user must have these skills enabled.

Clients settings

Delivery options

When adding a new delivery option or editing one of your existing ones, you will see a few more options:

  • Asset type: you will be able to choose from Images & Videos or Text

  • Delivery formats supported for Text are: CSV - XML - JSON

  • Prefix: the first part of the filename

  • Postfix: the last part of the filename

For example: Prefix_[Product code]-[Date]_postfix.csv

The [Product code]-[Date] are tokens to be set up within styleguide’s asset naming.


Each delivery option must be set up separately for each type of asset. For example, you can use the same FTP location, and create two delivery options within your client, one for receiving Images & Videos and one for Text.

After setting this up, you can carry on with setting up the Workflows and Styleguides using the Text production type.

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