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Copywriting – Layouts & Fields

Configuring and understanding Copywriting Configurations, Layouts, and Fields within the Style Guide of a Copywriting Production.

Viviana avatar
Written by Viviana
Updated today

Copywriting Configurations allow studios to set their copywriters up for success, producing the best copy for their Products efficently and easily. In this article, we discuss how Configurations work as part of a Copywriting Styleguide setup.

Copywriting Configurations

A configuration is a combination of Fields and Layouts that allow copywriters to see image assets, guidelines, restrictions, and more as they work.

As part of setting up a Style Guide for Copywriting Productions, you will have the option to 'Create New' or 'Select Existing' copywriting configurations from the Copywriting Tab of the Style Guide.

You can save configurations as a Local Configuration or a Central Configuration.

  • Local Configuration: will be saved for just the Style Guide you are working on and will not be available for other Style Guides.

  • Central Configuration: will be available to select on other Style Guides with the Text Production Type enabled. This can be changed via the Actions dropdown.

Within a Configuration, you can add multiple Layouts, and each Layout can have unique combinations of Widgets and Fields.

After creating or adding a configuration with Layouts, you will find a smaller, interactive version of each associated Layout under the Layouts section.

Layouts

Select the Pencil Icon next to a Layout's name to edit further. You can add, remove, and adjust the size or position of the Widgets and Fields displayed in the Layout from this page.

To set up a new field type from the Edit Configuration screen, you’ll click on Add > Create New > Then select a Field Type from the dropdown.

There are multiple Field Types to choose from, and in each, there will be a number of configurable fields.


Field Settings

While different Field Types may have different settings available, the most common Field Settings are shared across them.

The table below contains common Field Settings. For more information about settings that are unique to specific field types, continue to the next section.

Field Setting

Function

Field Type

This is not editable and is determined by the field type you select from the dropdown during creation.

Field Name

The identifier or name as it will be displayed in Creative Force to your copywriters.

Delivery Name

How the field should be named when delivered to the delivery location. All special characters (including spaces) will be translated to an underscore.

More about file name and folder name rules here.

Optional

Allows you to make the field mandatory or optional for the copywriter to fill out.

Conditions

Set up a conditional rule for the specific field– controlling when it should or should not appear for copywriters.

Usage

A list of configurations in which this field is currently being used.

Note:

  • In order to delete a field, you first have to remove it from all configurations it is associated with under the 'Usage' Settings Tab.

  • Please be aware that it is not possible to undo the deletion of a field.

Field Types

In this section, we will talk about the different available field types and review any configuration options that are unique to them.

Single Line Text

Use this field for short, concise text entries such as headlines, product titles, or taglines. It supports character limits and can auto-populate from Product Properties, making it ideal for brief, controlled text inputs.

Unique Setting

Function

Min & Max Characters

Set an upper and lower limit to the number of characters that the copywriter can enter into the field.

Text & Data Prefilling

Add a property token to have its value auto-populated in the field for the copywriter.

Text Area

This field is designed for longer-form content like Product descriptions, feature lists, or detailed narratives.

It offers rich text formatting options (bold, italics, links) and can deliver content in HTML or Markdown format.

Unique Setting

Function

Delivery Format

Set whether the field should be delivered as HTML or Markdown to the delivery location.

Text Formatting

Allows you to turn formatting options, such as bold, italics, strike through, lists, and link text, either on or off for the copywriter while in the task.

Note: Delivery Format & Text Formatting will only appear as available configurations if the 'Rich Text' toggle is enabled on the initial Settings tab.

Care Instructions

This specialized field enables copywriters to select appropriate garment care symbols (washing, drying, ironing, etc.) from a standardized set.

It automatically outputs the selected symbols in a consistent format, ensuring compliance with industry standards.

Unique Setting

Function

Delivery

Choose whether to deliver the copy for this field as a string of names or IDs as an array.

Symbols

Allows you to edit, reorder, enable, or disable care instruction symbols.

Note: ID and Name fields must be unique.

Color Field Types

This field allows copywriters to select product colors from a customizable palette of color swatches or uploaded color images.

It's perfect for standardizing color naming conventions and ensuring consistent color references across all product copy.

Unique Setting

Function

Delivery

Choose whether to deliver the copy for this field as a string of names or IDs as an array.

Colors

Allows you to edit the colors, reorder, and enable or disable colors.

You can choose to use a color swatch or upload your own color image.

Predefined List

Use this field when copywriters need to select from a specific set of options, such as product features, benefits, or categories.

It can be displayed as multiple-choice selections, tagging, or dropdown menus with configurable minimum and maximum selections.

Unique Setting

Function

Display

Determines how copywriters interact with and select from the predefined options.

There are three display options available:

  • Multiple Choice Selection: Presents all options as radio buttons, allowing copywriters to see all available choices at once.

  • Tagging: Displays options as tags that copywriters can search and select, with selected items appearing as badges.

  • Drop Down: Shows options in a traditional dropdown menu that expands when clicked.

Min & Max Selections

Set the minimum and maximum number of selections the copywriter can use in the field.

Delivery

Choose whether to deliver the copy for this field as a string of names or IDs as an array.

Options

Add options to be displayed as part of the predefined list.

Hidden Field

This field will be hidden from copywriters during the Production process. It will automatically pull data from designated Product Properties without requiring copywriter input.

It's ideal for including metadata, SKUs, or other system-generated information that needs to accompany the copy during delivery.

Unique Setting

Function

Map Data Property

Add a property token to have its value auto-populated in the field at Asset Delivery.

Note: A Product Property token must be selected when creating this field type.

Material Composition

Use this field to document complex product material breakdowns, including different components (upper, lining, sole) and their respective materials with percentages.

It supports disclaimers for specific materials and can handle products with multiple material combinations.

Unique Setting

Function

Delivery

The delivery format is fixed to 'JSON with IDs.' The delivery will configure output as structured JSON data that includes the unique ID values.

Options > Components

Define the labels used to group materials when a product consists of different parts made of various materials (e.g., Upper, Lining, Sole).

Each component acts as a container that can hold one or more materials with their percentages.

Components > Repeated Components

When enabled, it allows the same component label to be added multiple times in a single material composition.

This is useful when you need the same component label for two different material combinations within the same product.

Options > Materials

Create the master list of material options that copywriters can select when building the material composition for each component.

📝 Note: The same material can be used in multiple components.

🗣️ Tip: You can copy/paste Materials and their IDs from a spreadsheet to bulk add them to fields.

Options > Disclaimer

Set up standard phrases that are connected to specific materials in the composition output.

  • Automatic: Configure phrases that automatically appear when specific materials are selected (e.g., "Materials from recycled sources" when "Recycled Polyester" is chosen).

  • Manual Option: Copywriters can manually add this disclaimer as needed during the copywriting task.

Widgets

In addition to fields, Widgets can also be included in Layouts and Configurations. By default, the asset viewer is the only available Widget.

The Asset Viewer will display any assets completed for associated Visual Type Productions under the same Product Code.

For more information on creating Custom Widgets for your Copywriting Layouts, see our article on Copywriting – Custom Content Widgets.

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