Generative Workflows allow the processing of both image and video-type assets within the same Workflow. This is useful for some use cases where content is being produced via Generative AI. Generative Workflowes allow studios to define processes for both content types within the same Workflow and delegate configuration aspects to photography positions within their respective Style Guides.
➕ Workflow V2: Generative Workflows integrate with Workflow Engine V2. If you are interested in using them in your studio and are currently on Workflow V1, please contact your CSM for more details.
Getting Started
Production Type
Before creating a Workflow, you will need to have a Generative Production Type created for your studio. Head to Studio Settings → Production Type → 'Add'
Give the Production Type a name, then select 'Generative' for the category-type in the drop-down box before hitting Save.
Workflows
Head to Studio Settings → Workflows, then select Add Workflow.
Within the Workflow Builder, you will be able to add steps in the same way as Workflows of the standard photo and video types.
⚠️ Important: Digital Processing and Derived Workflows are not supported in Generative Workflows at this time.
Assets of different types will be grouped together for the steps that support grouping assets, and will be handled separately for post-production.
Groups Assets
Workflow Step | Notes |
Capture | Photo and video files are mapped to positions based on the photography position's Media Type setting. |
Final Selection | Supports photo and video assets. Warning shown if the user drags a video into a photo position. |
Photo Review | Supports both media types. Warning shown if user drags a video into a photo position. |
Cloud Automation | Available sub-functions are enabled/disabled based on the media type. |
Asset Delivery | Delivers both photo and video assets. If seperate delivery locations are required for the different media types, this can be configured in the Style Guide's Delivery Matrix. |
Post-Production
Workflow Step | Notes |
Internal Post | Supports Photo (via Hue) and Video (via Luma) in separate steps. Requires Video add-on for Luma. Each step is configured for one media type only. |
Internal Post QC | Validates output from the preceding Internal Post step. Can view assets from the other media type as a reference. |
External Post | Supports photo and video in separate steps. Each step is configured for one media type only. |
External Post QC | Validates output from the preceding External Post step. Can view assets from the other media type as reference. |
Post Review | Review outputs and support rejections from the most recent Post Production step. Display option allows the user to show all assets (from both media types). Assets from a bypassed post step will auto-approve if rejected and resubmitted. |
When adding a Post-Production step to the Workflow, an additional configuration option will appear in the right-hand menu called 'Media Type.' For each step, the Media Type must be explicitly defined.
As an example, in a standard Generative Workflow where both image and video assets are moving through production, if both internal and external post-production are necessary, there would need to be 4 total post-processing steps.
Workflow Step | Media Type |
Internal Post L1 | Photo |
Internal Post L2 | Video |
External Post L1 | Photo |
External Post L2 | Video |
📝 Note: When a Post step is configured for one media type (e.g., Photo), assets in positions of the other type automatically bypass that step. No manual configuration is needed per asset.
Post-Production QC
When a QC step is added to the Workflow, it corresponds to the last Workflow Step preceding it.
This means if both internal and external post-production are necessary, and QC is needed for each, there would need to be 8 total post-processing steps.
Workflow Step | Media Type |
Internal Post L1 | Photo |
Internal Post QC L1 | ↑ |
Internal Post L2 | Video |
Internal Post QC L2 | ↑ |
External Post L1 | Photo |
External Post QC L1 | ↑ |
External Post L2 | Video |
External Post QC L2 | ↑ |
⚠️ Important: Photo and Video post-production steps run sequentially in order (one at a time).
Internal Post Handling
When an Internal Post-Production step is specified with the Media Type Photo, all related assets will be sent to Hue for post-processing work.
When an Internal Post-Production step is specified with the Media Type Video, all related assets will be sent to Luma for post-processing work.
➕ Add-On: Using the Luma App requires the Cloud Video add-on package to be enabled. If this has not been enabled for your studio, Internal Post-Processing will not be possible for the video Media Type.
Style Guide
In the Style Guides section, you can either opt to create a new Style Guide, or edit an existing one. Once you have entered the Style Guide, look for your newly created Generative Production Type and select to enable it.
With the Production Type enabled, select the tab for it along the top, and then assign your saved Generative Workflow.
Position Media Types
Within the Capture Tab, you will be able to create the necessary Photography Positions and then define the Media Type for each.
When the production progresses through the Workflow, for any steps where multiple media types are grouped together, users will only be able to associate files of the specified Media Type for each respective Photography Position.
📝 Note: Color matching in the Style Guide for Generative Workflows checks the position's Media Type.
Photo positions are eligible for color matching.
Video positions follow existing logic.
External Post
When adjusting the External Post tab of the Style Guide, you will see a warning for positions where the media type is not relevant to the post-production selected.
Gamma Notes
The following section notes any adjustments or differences within the web app between general image or video type Workflows and Generative Workflows.
Vendor Portal
The Vendor Portal has been updated to handle Generative Workflow tasks. Files are automatically mapped to positions based on the position's Media Type setting.
Review Steps
All step interfaces (Final Selection, Photo Review, QC, Post Review, etc.) will adjust to support both media types when relevant.
A new Display Setting checkbox — "Show All Other Assets" — is available on Post Review, Internal Post QC, and External Post QC steps, allowing users to view assets from the other media type as a reference.